Laurie Knechtel's Resume

RELEVANT EXPERIENCE

Principal Consultant & Designer, eMotivate Marketing

Stratford, Ontario, April 2007 – Current

Write copy for various applications, including web sites, newsletters, audio (e-learning) scripts and press releases
Design, write copy for, and deploy monthly e-newsletter campaigns
Design web sites and manage content to maintain optimal search engine rankings (SEO)
Design logos and other graphics for use in electronic and print media
Liaise with clients to ensure smooth and continuous service provision

Marketing Specialist, Schooley Mitchell Telecom Consultants

Stratford, Ontario, August 2002 – Current

Wrote and edited copy for marketing collateral and business communications initiatives
Provided marketing training and support to consultants to help them launch/grow their businesses
Developed new strategies and initiatives for specific markets, verticals, and/or clients
Managed all marketing collateral, from development, through print production, to distribution
Developed and delivered promotional/informational presentations and training sessions
Created and deployed bi-monthly, html-based newsletters to 2000+ subscribers
Led in the development and execution of advertising campaigns
Managed web and blog sites and updated/created content as required
Worked with external suppliers to ensure timely fulfillment of outsourced projects
Planned and implemented corporate events, including conferences, golf tournaments and trade shows

Marketing & Communications Assistant, Peto MacCallum, Ltd.

Kitchener, Ontario, June 2001 – July 2002

Designed and wrote content for newsletters, brochures, personnel profiles, project profiles, advertisements and additional pieces, as required
Created advertisements for trade directories and magazines
Interviewed internal and external individuals to gather information for personnel/project profiles
Designed and deployed new corporate logo and ensured consistent corporate-wide application
Outsourced and managed printing, graphic design and photography where appropriate
Promoted company at trade shows and special events to recruit staff and attract potential clients

DYNA-MIG Mfg., Stratford, Ontario, August 1998 – May 2001

Promoted to positions of increasing responsibility including:

Quality Auditor

QS/ISO Coordination Associate

Quality Dep’t Liaison & Newsletter Editor

Designed/edited monthly newsletter including departmental, health & safety and interest columns
Fostered positive relationships with customer/supplier contacts to efficiently resolve quality issues
Served as a mentor/resource for Internal ISO14001 Auditors